The Hon. Rob Lucas MLC

The Hon

Rob Lucas MLC


Media Releases Archives


Friday, 6 January 2006

Shadow Treasurer Rob Lucas said today that Premier Rann had just embarked on his ninth separate television/radio advertising campaign in 7 months as part of a pre-election advertising orgy for his government.

Labor Party market research and publicly available opinion polls have clearly indicated that there is significant public concern about the Rann Government’s mishandling of the health portfolio. So in the weeks leading up to the election campaign Mr Rann has launched a series of expensive, ‘feel good ‘ 60 second television commercials featuring nurses and vision of facilities in our public hospitals.

Since the state budget media campaign in May/June 2005 Mr Rann has spent taxpayers’ money on the following:

• State Strategic Plan (at least 3 TV ads) – claiming ‘stunning results’ of plan such as new airport terminal which actually started before plan was announced
• Destroyer contract- Mr Rann telling everyone we won the contract after decision had already been announced
• Law and order- Mr Rann telling us what a good job he is doing keeping people safe
• Airport terminal opening- Mr Rann telling us about free bus services to the airport
• Industrial relations- urging protests against Mr Howard’s Work Choices legislation
• Eventful Adelaide- highlighting all events in Adelaide in early 2006
• Sustainable environment (at least 2 TV ads) – includes Mr Rann and solar panels in public buildings
• Health – ‘feel good‘ campaign featuring nurses and facilities in public hospitals

Mr Rann is wasting much more than a million dollars on these 9 campaigns in a thinly disguised attempt to assist his chances of winning the election.

This is the largest and most blatant pre-election media blitz ever launched by any Premier in SA’s history.

Mr Rann’s hypocrisy on this issue is mind boggling. In June 2001 he held a joint press conference with Nick Xenophon supporting legislation to ban taxpayer funded political advertising.

‘When you see a politician in an ad then you know, basically, it’s about politics’
M. Rann Ch. 9, 3 June, 2001

‘South Australian Ministers will be forced to pay $100,000 out of their own pockets if they authorize the use of taxpayers’ money for party political advertising.
No Pokies MP Nick Xenophon, who will introduce a bill into the Upper House on Wednesday in an effort to curb spending on political advertising , was at a press conference with Opposition Leader Mike Rann yesterday that announced Labor would support the legislation.’ The Australian, 4 June, 2001

The Liberal Party lodged FOIs in November last year to get details of total costs of some of these campaigns. Unsurprisingly, the Rann Government which is now the most secretive government in SA’s history has again refused to provide any answers.

The Liberal Party will be lodging further FOIs this week to pursue details of the latest campaigns.

(Background Music – Ben Lee “We’re All In This Together”)

Still – What sort of future will our children have in South Australia?
Still – The best way to predict the future is to create it
Voiceover: “South Australia has a Strategic Plan. For a couple of years now people in government, business and the community have been working hard at fulfilling that plan. The results are stunning – the air warfare destroyer contract, the new airport terminal and a renewed focus on improving health and education are just the beginning. Play your part in the plan.”
Still –
Government of South Australia
Still – Authorised by the State Government, Adelaide.
Spoken by J. Robinson and B. Lee.
Voiceover: “Authorised by the State Government, Adelaide.”


Still – When South Australians are united behind a cause, no one can stop us and no one can beat us.
Man on phone: “G’day, Premier. I’ve got some very good news. ASC have won the contract.”
Rann: “It’s about jobs for our kids; it’s about jobs for our kids for decades to come.”
Still – SA Government logo on the left with Defence written over the word READY on the right.
Still – This is just the beginning.
Voiceover: “Authorised by Mike Rann, Adelaide.”
Still – Authorised by Mike Rann, Adelaide. Spoken by M. Rann & G. Ward.


Rann: “This is Mike Rann. Everyone is entitled to feel safe in their homes and communities and while I am pleased that crime rates are coming down the State Government will continue to do more to ensure our neighbourhoods are safe. We now have a record number of police on the beat and we are still recruiting. We are also providing more money for crime fighting including DNA testing and we have been changing the laws with much tougher sentences to ensure the punishment fits the crime. Last week we announced a new community policing initiative designed to put extra police on the ground where they are needed. And we are expanding the Neighbourhood Watch program to better educate communities on crime prevention. Let’s keep our state safe.”
Voiceover: “A message from the Government of South Australia.”


Rann: “Hi this is Mike Rann. South Australia is on the move – first the train to Darwin and then winning the giant air warfare destroyer project and our new trams will be arriving here soon. This weekend you’ll have your chance to see Adelaide’s brand new airport terminal – we’re providing special free bus services to and from the airport so that everyone can have a look and it’s fantastic, so check the papers for details or call the Adelaide Metro InfoLine, but don’t miss out.”
Voiceover: “A message from the Government of South Australia.”

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© Rob Lucas 2016 | Authorised by Rob Lucas, Parliament House, Adelaide SA 5000